These proportions provide any basic text set in PS Fournier Grand a strong typographic texture.As a result, the PS Fournier global family is a versatile alternative to the Modern typefaces commonly used in the publishing industry. As a “modern” type PS Fournier Grand features a larger x-height than the preexistent old style typefaces such as Garamond or Jenson. Its refined elegance makes it a perfect choice for Design, Fashion or Luxury publications. However, Petit family is not limited to body and captions - its “slabby robustness” will make a relevant headline choice as well.PS Fournier Grand presents a higher contrast adapted to large text sizes, displays or banners. With a bit of tracking, PS Fournier Petit will make the smallest captions perfectly readable. In addition, Fournier is one of the earliest advocates of the point system to organize the practice of typography, the point system that contemporary typographers continue to use to this day.The refined and discreet elegance of PS FournierWith a close look at the family, one finds you’ll find that the difference between the optical sizes (Petit, standard and Grand) is more than a contrast variation between the thin and the thick the eye can also denote a palette of distinct tones: More streamlined and robust in the smaller sizes (Petit), more refined and detailed in the larger sizes (Grand).The PS Fournier standard family is designed to adapt to any situation with its intermediate optical size, from body copy to headlines. He also offered a unique vision: he is the first to clearly comprehend the concept of “type family,” sorting a set of similarly styled alphabets by sizes, width, and by x-heights. Precursor of the Modern style, Fournier’s body of work deeply influenced his times, and created the fertile ground from which the Didot family and Giambattista Bodoni developed their own styles.During the historical period of the 18th century, Fournier exemplified the intellectual pursuits of the times with his own research on type, documenting in detail the typefounding process. His art is representative of the pre-revolutionary “Age of Enlightenment” (Siècle des Lumières). Early in his career, the young Pierre Simon developed a strong aesthetic that he cultivated throughout his life.

Featuring three optical sizes, PS Fournier is designed to perform in any context.The Pierre Simon Fournier heritagePierre Simon Fournier (1712-1768) was a leading innovative type designer of the mid-18th century. PS Fournier elegantly represents the transition to the modern era of typography. Fournier was the prolific Parisian type designer whose work is best known for its iconic representation of French transitional style.

This page is dedicated to the designer Saul Bass, great artist known for his brilliant title sequences.Style and elegance in 14 stylesPS Fournier, created by Stéphane Elbaz, is designed in tribute to Pierre Simon Fournier. A plain font often demonstrates sincerity and seriousness, and perhaps experience, such font would be appropriate for older customers or firms wanting to show a 'serious' image, such as banks or investment companies.

Font often also tells a story by itself, a 'fun' font, shows that a person is youthful, energetic, fun, etc, such font would be great for business catering to younger customers. A good font choice often makes a difference between a bad ad, or a great ad, a good public relations PR campaign, and a bad one. Different fonts and typefaces have number of uses in the publishing, public relations, printing, and advertising industries. That definion was true in the days when only printing companies used fonts, but since the computer age however the definition changed a bit, now font refers to just typeface. For example, Arial or very popular in desktop publishing and graphic design 'times new roman' are both fonts. Font (fount) in typography generally refers to a complete set of characters of particular size and typeface.

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